- 1inch is collaborating with the Bruce Lee Household Firm to drive adoption of DeFi and Web3.
- The brand new marketing campaign, “Take crypto seriousLee,” goals to reshape perceptions of cryptocurrency.
- The collaboration celebrates Bruce Lee's values of innovation and resilience whereas selling a forward-looking monetary system.
DeFi platform 1inch introduced a long-term collaboration with the Bruce Lee Household Firm to advertise decentralized finance and Web3 applied sciences.
The partnership, whose slogan is “Take crypto seriousLee”, goals to alter the best way individuals understand cryptocurrency, presenting it because the monetary system of the longer term.
Impressed by Bruce Lee
Since its inception, 1inch has drawn inspiration from the legendary Bruce Lee, whose iconic “one-inch punch” formed the undertaking's identification. Co-founder Sergej Kunz expressed his admiration for Lee, saying:
“I’ve been impressed by Bruce Lee since I used to be a toddler, ever since I began martial arts. Our undertaking owes its identify to Bruce Lee's iconic punch. 1inch has at all times embodied its values of integrity, resilience and a severe strategy in each enterprise.
This partnership displays Lee's affect in popularizing martial arts by his movies within the Nineteen Seventies, as 1inch and the Bruce Lee Household Firm aimed to demystify DeFi and Web3 to make them accessible to a wider viewers. Shannon Lee, Bruce Lee's daughter, shared her enthusiasm:
“All of us respect the significance of innovation and velocity, in addition to enjoyable and creativity. It has been a pleasure to hold out the “Take Crypto SeriousLee” marketing campaign.
To kick off the collaboration, 1inch launched a video on its social media, encouraging customers to discover DeFi.
Notably, 1inch has been on the forefront of the DeFi revolution in offering essentially the most satisfying crypto buying and selling experiences. The platform gives low-cost token buying and selling, a safe crypto pockets, and a set of instruments to simplify DeFi for customers of all ranges.
Based by Shannon Lee, the Bruce Lee Household Firm is devoted to preserving and sharing the artwork and philosophy of Bruce Lee, inspiring private progress and individuality around the globe. By means of progressive experiences, the corporate preserves Lee's legacy for contemporary audiences.
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