Cosmetics model City Decay brings its make-up merchandise to the digital world. To encourage the following era of magnificence makers, City Decay is releasing 18 digital make-up seems to be on Roblox, the immersive metaverse platform with 65 million customers. The collaboration encourages customers of all ages to discover their creativity and unleash their interior make-up artists into the metaverse.
City Decay’s 3D avatar wearables are additionally accessible in actual life. The limited-edition assortment consists of 9 seems to be from magnificence influencers Manny Gutierrez, Leilani Inexperienced and Emmy Combs. Every wearable consists of the model’s top-rated cosmetics, together with the best-selling 24/7 Glide-On Waterproof Eye Pencil, 24/7 Moondust Glitter Eye Shadows, and the all-new Liquid Eye Liner 24/7 Inks.
To mark the launch, City Decay has teamed up with fellow make-up model, Ulta Magnificence, to host the first-ever metaverse make-up launch occasion on Roblox, known as City Decay Eye-Con. The Ultaverse, the digital world of Ulta Magnificence inside Roblox, will function the backdrop for the celebration. Individuals can categorical themselves freely and provides their avatars beautiful new seems to be in City Decay’s pop-up retailer.
At City Decay Eye-Con, attendees can showcase their new make-up seems to be on the catwalk, take selfies, watch make-up tutorials, play magnificence trivia video games, and occasion with the three magnificence influencers – the hosts. The occasion will run from Could 13 to June 12.
City Decay has ventured into Roblox on multiple event. In 2022, the cosmetics model teamed up with Paris Hilton to create Cryptoween, an immersive Halloween occasion that included digital costumes, DJ units and superstar cameos. Reflecting on the success of the earlier 12 months, City Decay President Eva Erdmann stated the Paris Hilton x Cryptoween collaboration demonstrated the potential of the metaverse for magnificence designers. Erdmann stated City Decay Eye-Con will push the boundaries even additional with extra vibrant colours, revolutionary creativity, and customized seems to be.
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