Stockholm, Sweden, June 15, 2023, Chainwire
BLK DNM Bridges the Bodily and Digital Worlds of Style By means of Blockchain Innovation
Swedish-American vogue model BLK DNM as we speak unveils the first-ever instance of linked vogue (clothes that exists each bodily and just about, with each side “paired up” through expertise) with the launch of Firm BLK DNM and integrating blockchain-based {hardware} and software program into its merchandise.
BLK DNM Society, based mostly on expertise designed by blockchain innovator and proprietor of BLK DNM ChromaWay, will grant every garment a singular and recordable identification within the bodily and digital worlds, whereas rewarding moral habits and granting model affect. to house owners.
- Blockchain-powered clothes digital ID chips will give every merchandise a singular identification and report of its historical past
- Chips are the {hardware} ingredient of BLK DNM, which launches in tandem and rewards accountable habits and possession
- Tech will first seem in BLK DNM’s FW 2023 assortment
The {Hardware}: Digital Clothes ID
Future BLK DNM clothes might be outfitted with a “digital garment identifier,” an undetectable chip that offers every bodily merchandise a singular, recordable identification. A few of the first options of Digital Attire IDs will embody:
- Authentication of the garment as genuine, eliminating fakes and counterfeits
- Reward accountable behaviors for the long-term care and upkeep of clothes, equivalent to refurbishments and second-hand purchases
- Document the distinctive historical past of every garment – house owners, occasions and locations worn, repairs and alterations – permitting the merchandise to accumulate emotional and financial worth over time
- Act as a digital ticket for entry to occasions
- Entry and voting rights throughout the BLK DNM Society
Firm BLK DNM
Digital clothes identifiers are the primary {hardware} components of BLK DNM Society, which is launching in tandem. A chief instance of linked vogue, BLK DNM Society is a neighborhood of BLK DNM house owners, linked just about by means of their bodily objects, who’re rewarded for his or her accountable behaviors and given the suitable to vote on key model selections based mostly on possession of the merchandise – thus starting the very first strategy of decentralizing the administration of a vogue model.
Every digital garment ID will create a “digital reflection” of the bodily garment: a twin within the digital world the place the bodily merchandise’s historical past and place throughout the BLK DNM Society is recorded. Digital considering will also be carried into metaverses, notably addressing youthful generations whose identities in digital worlds are simply as vital as within the bodily.
FW 2023
The digital attire IDs might be unveiled at BLK DNM’s FW occasion in Paris on June 21. For this primary assortment, chips might be embedded in leather-based items solely, with subsequent collections bringing extra objects into the BLK DNM Society through blockchain-enabled embedded {hardware}.
Henrik Hjelte, CEO and co-founder of ChromaWay, feedback: “It’s very futuristic. Nothing like this has been tried in vogue earlier than. It’s extremely thrilling for us, after laborious work, to see our expertise elevate one among vogue’s iconic manufacturers into one thing fully distinctive. It has the potential to rework folks’s relationships with the garments they put on and the manufacturers they purchase. The connection with the shopper now not ends on the checkout. And each lovely garment now turns into its personal residing, evolving piece of historical past.
Toni Collin, CEO of BLK DNM, and Henrik Hjelte, CEO and co-founder of ChromaWay
Toni Collin, CEO of BLK DNM, feedback: “BLK DNM’s ethos is one among neighborhood, and our clothes are designed, each of their craftsmanship and timeless aesthetics, to be cherished and handed down from technology to technology. – the antithesis of irresponsible quick vogue. Now, with the introduction of the BLK DNM Society and the primary {hardware} built-in into our attire, we’re taking these two pillars to a revolutionary new stage. By embedding intelligence into each article, we hope we will encourage our trade to hitch us in utilizing linked vogue to do higher.
About BLK DNM
BLK DNM is a Swedish-American vogue model specializing in timeless tailoring, leather-based and denim of extraordinary high quality. After relaunching in 2023 as an entry-level vogue home underneath new Inventive Director Jessy Heuvelink, BLK DNM’s concentrate on sustainable craftsmanship and aesthetic timelessness encourages clients to like and to cherish every merchandise for many years and throughout generations.
About ChromaWay
ChromaWay is an trade chief in blockchain expertise and focuses on constructing and deploying state-of-the-art scalable blockchain options for companies and governments. The corporate, which was established in 2014 and is headquartered in Stockholm, Sweden, has been on the forefront of the widespread adoption of blockchain expertise. Its flagship product, the Chromia relational blockchain, allows builders to construct decentralized purposes (dApps) with a relational database mannequin that provides unprecedented scalability and suppleness.
Contact
Fati Hakim, (electronic mail protected)