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Xeleb, an internet voting and judging platform for world expertise competitions, has launched by way of an unique partnership with Miss Appeal, a world magnificence pageant. From world magnificence pageants to singing and modeling competitions, Xeleb leverages decentralization and digital property to reward fan participation and amplify viewers interplay.
Xeleb launched with a mission to extend and monetize fan and viewer engagement for these contests. The worldwide viewers for expertise competitions is gigantic, as evidenced by the 243 million whole engagements for the Miss Universe 2024 stay stream on Telemundo(1) and the 163 million viewers of the Eurovision Tune Contest 2024( 2). Xeleb leverages this unprecedented engagement potential by creating an ecosystem the place followers can vote, choose and earn rewards by way of a decentralized platform powered by blockchain expertise.
This 12 months's version of the Miss Appeal World Finals will likely be held in Ho Chi Minh Metropolis, Vietnam on December 21, with contestants from 38 international locations.
Xeleb developed misscharm.io because the official digital hub for Miss Appeal followers. Followers can entry two progressive options:
- Telegram recreation powered by TON: Followers can vote and choose contestants, incomes rewards in return.
- Miss Appeal MEME Cash: Followers should purchase distinctive MEME cash issued by contestants, permitting direct help for his or her favourite magnificence queens. A portion of the earnings generated from these cash will profit charities chosen by the respective candidates.
The Miss Appeal advisory workforce consists of key gamers from world franchises similar to Miss World, Miss Universe, Elite Fashions and Ford Fashions. They’re joined by specialists in regulated world crypto platforms and token itemizing methods on main exchanges. CEO Paul Vinciano, former proprietor of Elite Fashions Vietnam and Miss Vietnam, and his workforce additionally function one of many main crypto expertise improvement firms in Vietnam.
Paul Vinciano, CEO of Xeleb, stated: “Xeleb is poised to revolutionize fan and viewers engagement in world expertise competitions with our tokenized, blockchain-powered voting and judging platform. By integrating decentralization and digital property, we’re creating an ecosystem that not solely improves interactivity, but in addition permits followers to play an energetic function within the success of their favourite opponents.
The launch of Xeleb is supported by a strategic seed funding from expertise investor Calvin Cheng, a former Singapore parliamentarian and present honorary consul of Serbia in Singapore. Calvin was additionally chargeable for Elite Fashions Asia and owned the Ford Supermodel of the World franchise in Singapore, Malaysia and China. He’s additionally presently the Chairman and Founding father of Paymonade, one among Europe's largest digital asset on-ramps, which counts Binance as a significant shopper. He’s additionally the founding father of AEUR, one of many largest publicly traded euro-backed stablecoins on this planet.
Alongside this launch, Xeleb is worked up to announce the completion of a significant funding spherical led by HashKey Capital. Different distinguished traders embody Amber Group, MEXC Ventures, Foresight Ventures and Mirana Ventures. Notably, MEXC Ventures is the funding arm of MEXC Crypto Alternate, Foresight Ventures represents the funding arm of Bitget, and Mirana Ventures is the funding arm of Bybit.
“The workforce combines each world-class expertise in leisure and digital property. I’m honored to spend money on Xeleb alongside crypto funding titans like HashKey, Amber, Mirana, Foresight and MEXC,” stated Calvin Cheng.
Wanting forward, Xeleb is planning a Token Era Occasion (TGE) in Q1 2025, with listings already secured on the highest 5 world crypto exchanges.
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About Xéléb
Xeleb (xeleb.io) is a cutting-edge on-line voting and judging platform designed to revolutionize world expertise competitions by leveraging blockchain expertise. Launched in partnership with Miss Appeal on misscharm.io, Xeleb permits followers to interact extra deeply with their favourite competitions whereas incomes rewards.
Xeleb is backed by an skilled workforce of business specialists, together with veterans of worldwide magnificence franchises and controlled crypto platforms. Strategic investments from business leaders similar to HashKey Capital, Amber Group, and Calvin Cheng have additional strengthened Xeleb's place as a pioneer on the intersection of leisure and blockchain.
About Miss Appeal
Miss Appeal 2024 is a world magnificence pageant, which goals to seek for probably the most excellent feminine representatives from totally different international locations world wide, to understand their magnificence in addition to their cultures and training. The judging standards for the competitors will concern magnificence, physique, mind in addition to the flexibility to captivate the general public with one's enchantment.
For media inquiries and interview requests, please contact:
Lee Ke Wei (Monetary PR)
(Telephone) 6438-2990
(E) (e mail protected)
