Airdrops have turn into a strong instrument for token distribution, person acquisition, and neighborhood constructing because the blockchain trade has grown. They supply a novel alternative for initiatives to distinguish themselves, incentivize desired behaviors, and foster long-term relationships with their person base. However the query stays: Do airdrops work?
Primarily based on my earlier analysis within the Company Finance Journal, the reply – no less than in response to the info thus far – is “sure”. However my new analysis with Kristof Lommers and Lieven Verboven robust factors that their effectiveness is dependent upon considerate design, clear aims and strategic execution.
Christos Makridis is the founder and CEO of Dainamic, a monetary know-how startup that makes use of synthetic intelligence to enhance forecasting, and serves as a analysis affiliate for Stanford College and the College of Nicosia, amongst others. He holds a Ph.D. in Economics and Administration Science and Engineering from Stanford College.
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