Stockholm, Sweden, June 7, 2023, Chainwire
ChromaWay to Combine Blockchain Capabilities into BLK DNM, Pioneering Linked Trend and Inspiring Accountable Trade Behaviors
Stockholm-based blockchain expertise firm ChromaWay at the moment reveals its acquisition of iconic Swedish-American style model BLK DNM.
The acquisition is a part of BLK DNM’s current relaunch as a contemporary, community-based style home. That is ChromaWay’s first acquisition of an organization established with the objective of implementing actual decentralization: that’s, creating optimistic habits change, fairer entry and extra management by customers in conventional industries.
- ChromaWay’s blockchain capabilities will probably be built-in into BLK DNM’s technique and merchandise, the primary vital use of the expertise in style.
- As a pioneer of “linked style”, BLK DNM will search to encourage extra accountable habits within the business.
- The primary technological improvements will probably be introduced earlier than the reveal of the F/W 2023 collections of BLK DNM
First improvements unveiled in BLK DNM’s A/W 2023:
ChromaWay’s blockchain capabilities will probably be revolutionary built-in into each BLK DNM’s model and merchandise. BLK DNM will subsequently develop into a pioneer of “linked style” – using expertise to create neighborhood and accountability inside style – heralding the primary vital use of blockchain expertise in an business that has no but been considerably impacted by Web3 applied sciences.
BLK DNM will unveil the primary installment of technological improvements constructed on ChromaWay’s “Chromia” relational blockchain within the coming weeks. This can embrace software program and {hardware} improvements integrated into BLK DNM’s F/W 2023 collections, underpinned by the moral and neighborhood idea of “linked style”.
Toni Collin, CEO of BLK DNM, and Henrik Hjelte, CEO and co-founder of ChromaWay
Henrik Hjelte, CEO and co-founder of ChromaWay, feedback: “BLK DNM is a model with an moral mission and decentralization in its soul – it’s already a type of neighborhood with out borders. It was a pure match for our aspirations to rework the style business via innovation. BLK DNM’s impending expertise deployment will illustrate the ability of our blockchain capabilities to create actual behavioral change in an business that has up to now struggled to regulate its problematic environmental impression and embrace progress.
Toni Collin, CEO of BLK DNM, feedback: “Our business wants to show to innovation: the environmental impression of quick style is totally unacceptable, and on the similar time, because the world turns into digital, the idea of neighborhood advanced. That is why BLK DNM becoming a member of ChromaWay is so thrilling. The potential for this expertise to create actual change in style is clear, however nobody else within the business is utilizing it in a significant method but. Collectively, BLK DNM and ChromaWay are constructing one thing really distinctive and revolutionary. We will unveil the primary improvements very quickly.
About ChromaWay
ChromaWay is an business chief in blockchain expertise and focuses on constructing and deploying state-of-the-art scalable blockchain options for companies and governments. The corporate, established in 2014 and primarily based in Stockholm, Sweden, has been on the forefront of the widespread adoption of blockchain expertise. Its flagship product, the Chromia relational blockchain, allows builders to construct decentralized functions (dApps) with a relational database mannequin that provides unprecedented scalability and adaptability.
About BLK DNM
BLK DNM is a Swedish-American style model specializing in timeless tailoring, leather-based and denim of extraordinary high quality. After relaunching in 2023 as an entry-level style home beneath new Inventive Director Jessy Heuvelink, BLK DNM’s give attention to sustainable craftsmanship and aesthetic timelessness encourages prospects to like and to cherish every merchandise for many years and throughout generations.
Contact
Fati Hakim, (electronic mail protected)
