American cosmetics firm Bobbi Brown has utilized for a metaverse trademark in the USA. The applying, filed March 31 with the USA Patent and Trademark Workplace, was shared by the USPTO-certified trademark legal professional. Mike Kondoudis on Twitter.
In keeping with the tweet, the corporate plans to launch downloadable digital items depicting cosmetics. Information shall be accessible to be used in digital worlds. Moreover, Bobbi Brown will develop leisure providers and non-downloadable digital cosmetics that can be utilized in metaverses.
Bobbi Brown is not the primary magnificence firm to file web3-related trademark functions. In January, Yves Saint Laurent Parfums filed NFT and metaverse trademark functions for its title and brand. The corporate deliberate to launch NFTs, metaverse-ready physique and hair care merchandise, downloadable digital items, and pc applications.
On April 4, Kondoudis additionally introduced that US member-only retail warehouse membership chain Sam’s Membership had filed metaverse trademark functions.
The corporate reportedly intends to develop telecommunication providers such because the transmission of digital actuality content material. Sam’s Membership may even characteristic VR and AR video games and experiences in addition to interactive leisure. Moreover, the group plans to create an augmented actuality surroundings with non-downloadable digital items, similar to dwelling decor, electronics, clothes, private care merchandise, and different gadgets.
The retail membership may even present academic providers, together with digital actuality and augmented actuality well being and vitamin courses.
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