American cosmetics firm Bobbi Brown has utilized for a metaverse trademark in the USA. The appliance, filed March 31 with the USA Patent and Trademark Workplace, was shared by the USPTO-certified trademark lawyer. Mike Kondoudis on Twitter.
In accordance with the tweet, the corporate plans to launch downloadable digital items depicting cosmetics. Information shall be out there to be used in digital worlds. Moreover, Bobbi Brown will develop leisure companies and non-downloadable digital cosmetics that can be utilized in metaverses.
Bobbi Brown is not the primary magnificence firm to file web3-related trademark purposes. In January, Yves Saint Laurent Parfums filed NFT and metaverse trademark purposes for its identify and brand. The corporate deliberate to launch NFTs, metaverse-ready physique and hair care merchandise, downloadable digital items, and pc applications.
On April 4, Kondoudis additionally introduced that US member-only retail warehouse membership chain Sam’s Membership had filed metaverse trademark purposes.
The corporate reportedly intends to develop telecommunication companies such because the transmission of digital actuality content material. Sam’s Membership can even characteristic VR and AR video games and experiences in addition to interactive leisure. Moreover, the group plans to create an augmented actuality setting with non-downloadable digital items, comparable to house decor, electronics, clothes, private care merchandise, and different objects.
The retail membership can even present instructional companies, together with digital actuality and augmented actuality well being and vitamin lessons.
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