• Twitter misplaced almost half of its advert income after Elon Musk took over the corporate.
• In response to some sources, promoting corporations are towards Musk’s content material moderation strategy.
• Binance CEO Changpeng Zhao shared his concepts for implementing crypto on Twitter.

Twitter’s advert income fell almost in half after tech billionaire Elon Musk acquired the corporate for $44 billion in October. Musk revealed in an interview that the corporate hasn’t seen the anticipated improve in gross sales, the BBC reported.

Earlier final month, Musk restricted the variety of tweets customers can see day by day. He stated he needed to “take care of excessive ranges of knowledge retrieval and system manipulation”. After the announcement, many promoting corporations stopped operating advertisements on Twitter. “When customers entry the platform, ads are provided to them. The extra time they spend on Twitter, the extra advertisements they see. The equation is kind of easy. That is enterprise,” the BBC wrote in its article.

Musk additionally introduced that Twitter will take a “extra versatile strategy to content material moderation”, Twitter, no less than in keeping with Musk, could be a spot “the place a variety of beliefs might be debated in a wholesome manner”. Binance CEO Changpeng Zhao (CZ) backed Musk and stated, “(Twitter) is an effective place to assist free speech.”

Nonetheless, in keeping with the BBC, advertisers are not looking for their adverts positioned subsequent to racist or extremist content material. Thus, Twitter’s major income additionally influences the quantity of “free speech” allowed on the platform.

Binance’s CEO spoke about his assist for Musk and Twitter, and the way he needs to assist Twitter by “higher incorporating crypto into the platform.” In response to Zhao, there are a lot of methods to implement crypto on Twitter, equivalent to “charging for blue ticks, even charging for a remark, issuing NFTs for every tweet, issuing a token sooner or later.”

In Might, Musk spoke in regards to the implementation of cryptocurrencies on Twitter. After saying Twitter Blue, which is a paid month-to-month subscription plan for Twitter with extra options, he responded to individuals’s inquiries and recommended Dogecoin, “Possibly even an choice to pay in Doge?”

As a DOGE fan, the tech mogul has supported Dogecoin on his Twitter account and in interviews. In April 2019, he wrote in a tweet: “Dogecoin is likely to be my favourite cryptocurrency. That is actually cool.” And after changing Twitter’s blue fowl emblem with Dogecoin’s Shiba Inu canine emblem in April 2023, Dogecoin’s value elevated by 30%.