Miami, Florida, November 13, 2024, Chainwire
Valhalla, Floki's PlayToEarn massively multiplayer on-line role-playing recreation (MMORPG) blockchain recreation is proud to announce a partnership within the United Arab Emirates (UAE).
On November 13, Valhalla unveiled a partnership with Dubai's Mall of the Emirates, marking a major milestone in its world outreach efforts.
The partnership will see the Valhalla model highlighted throughout 93 screens throughout the mall throughout a four-week marketing campaign operating from November 15 to December 12.
The Mall of the Emirates, situated within the coronary heart of Dubai, is likely one of the most prestigious procuring locations on the planet. Since its opening in 2005, it has change into an iconic landmark, attracting tens of millions of tourists every year. The mall sees each day site visitors of roughly 111,500 folks, making it a main location for Valhalla's marketing campaign to achieve a various and worldwide viewers.
The mall's strategic location on Sheikh Zayed Highway, a main space of Dubai, mixed with its numerous customer base, gives Valhalla with the chance to have interaction a neighborhood and worldwide viewers.
Spanning an space of 255,489 sq. meters, the multi-level mall has over 630 retailers, 80 luxurious shops and 250 flagship shops. It is usually dwelling to a few of Dubai's hottest sights, together with the Ski Dubai indoor ski resort, Magic Planet leisure middle and VOX cinemas. The mall's eating choices, with greater than 100 eating places and cafes, additional improve its enchantment as a premier vacation spot for residents and vacationers alike.
The target of the marketing campaign
Valhalla is ramping up its presence within the UAE, a key marketplace for crypto adoption.
Regardless of its small inhabitants, the UAE ranks because the third largest crypto financial system within the MENA area, with $34 billion in crypto transactions recorded between July 2023 and June 2024. This represents a formidable 42% year-on-year progress, far exceeding the annual progress of 42%. MENA common of 11.73%, in accordance with Chainalysis.
Dubai's fast evolution right into a crypto hub has been fueled by initiatives such because the Dubai Worldwide Monetary Middle (DIFC) and the Digital Asset Regulatory Authority (VARA), which give crypto-friendly regulatory frameworks. This has attracted main gamers and startups, cementing Dubai's standing as a world crypto chief.
The Valhalla marketing campaign at Mall of the Emirates suits completely into this dynamic. By showcasing its model in one among Dubai's busiest and most iconic places, Floki goals to extend consciousness and adoption of its ecosystem.
This marketing campaign follows Floki's latest four-week advertising initiative at WAFI Mall, Dubai, from November 8 to December 5, the place its model appeared on 18 digital screens. Collectively, these efforts are a part of Floki’s broader technique to dominate Dubai’s crypto scene.
About Valhalla
Valhalla is a blockchain-based MMORPG impressed by Norse mythology, providing gamers the chance to find, tame and battle creatures referred to as Veras. The sport contains a player-driven financial system and a hexagonal battlefield designed for dynamic fight. Customers can study extra at Valhalla.recreation.
About Floki
Floki is the favored cryptocurrency and utility token of the Floki ecosystem. Targeted on public service, group, philanthropy and strategic advertising, Floki strives to change into essentially the most acknowledged and broadly used cryptocurrency on the planet. With over 490,000 holders worldwide, Floki has already established a powerful model presence. Customers can study extra at floki.com.
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