As we look like getting into a brand new part of crypto’s infamous market cycles, pleasure is as soon as once more constructing on the prospect of elevated funding and deeper liquidity. Nonetheless, for the market to return again stronger, classes have to be realized from what occurred earlier than. The 2022 collapses proceed to be analyzed by tv stations, newspapers, magazines, blogs and social networks. However among the many in-depth analyses, a key lesson was missed.
Crypto has a trademark challenge
As is sweet apply in rising companies, FTX spent 15% of its advertising and marketing and promoting income, which included $375 million from multi-year sports activities sponsorship offers, together with a number of stadium naming and co-branding rights.
A easy fact
Numerous sizzle, however the place’s the sausage?
Crypto just isn’t the model
A model is neither a reputation nor a brand
Marks are stronger within the chilly
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