Japanese automaker Nissan is leaping on the metaverse bandwagon with the current submitting of 4 new web3-related manufacturers. Nissan filed the brand new logos for the Infiniti, Nismo and Nissan manufacturers on March 7 with the US Patent and Trademark Workplace. Nissan’s transfer into the Web3 house indicators a rising development amongst automakers to combine blockchain expertise and the metaverse into their operations.
In keeping with paperwork filed by the USPTO, Nissan revealed its intention to ascertain a marketplace for buying and selling and minting NFTs. The corporate additionally plans to develop digital merchandise, corresponding to clothes, vehicles, toys, headwear and buying and selling playing cards. It goals to supply metaverse promoting providers and leisure providers, together with paintings, on-line video, audio, music, sound, and buying and selling playing cards. Moreover, Nissan intends to create non-downloadable digital pockets software program and launch a web site offering details about its supplied NFTs and the way they work.
That is removed from Nissan’s first foray into blockchain options and the metaverse. Nissan had beforehand launched NFTs in partnership with blockchain gaming big Animoca Model’s subsidiary, Grease Monkey Video games.
The corporate’s Japanese unit has begun to discover the potential of promoting vehicles within the metaverse. Nissan Japan is holding a three-month demonstration (March 8 to June 30) of its digital retailer, “Nissan Hype Lab.” Within the retailer, prospects can examine, take a look at, view and purchase Nissan autos within the metaverse. The digital storefront is accessible 24/7 by way of PC or smartphone, and prospects can create customized avatars. Digital gross sales employees can be found for interactions throughout particular hours, and prospects can order vehicles and finalize buy contracts by means of this gross sales desk. Nissan Japan goals to discover new methods of promoting vehicles by means of this trial.
Final 12 months, Nissan introduced the creation of a digital showroom to launch vehicles and maintain occasions. With an Invisible-to-Seen AR interface, the showroom replicates the Nissan Crossing Gallery in Tokyo.
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