German sportswear big Puma will launch a brand new web3 expertise on June 13, dubbed Black Station. The corporate shared the information on its Discord server and its Twitter web page devoted to web3 initiatives.
Based on the model’s Twitter web page, the digital area will host bespoke digital experiences. The digital world will characteristic an “ethereal metropolis above the clouds” dubbed Unkai. When visiting the area, people can fly over the cityscape and expertise a one-of-a-kind digital world.
Along with the expertise itself, Puma will launch limited-edition bodily and digital objects. Nonetheless, the corporate has but to share particulars in regards to the drop.
“There’s an entire world to discover alongside limited-edition bodily and digital merchandise that must be seen to be believed,” the corporate writes in a Tweeter.
Notably, this isn’t the primary web3 initiative launched by Puma. The model launched its Black Station digital area in September 2022. The 3D area playground presently features a futuristic foyer and three halls that host immersive digital trend exhibits.
The metaverse venue goals to attach present and potential customers to the model’s web3 activations, together with these coming within the subsequent few years.
Puma is not the one sportswear model to launch web3 initiatives. In November 2022, Nike launched its web3 platform referred to as .SWOOSH. Since then, the corporate has collaborated with RTFKT, developed a Footbellverse dubbed “NIKELAND” and offered its first NFT assortment.
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