Fenty Magnificence and Pores and skin has partnered with Roblox to permit customers “to co-create a bodily product from the digital expertise and convey it to life past the metaverse.” The expertise is a collaboration between Roblox, Fenty Magnificence, Sephora, and Rihanna, identified for her modern and inclusive strategy to magnificence. The expertise is predicted to draw tens of millions of Roblox customers keen on style, cosmetics, and leisure.
Beginning this Friday by means of the top of July, Fenty Magnificence + Fenty Pores and skin Expertise will showcase the tales and substances behind a number of the model’s best-selling objects, resembling Fenty Pores and skin Soften Awf Jelly Oil Make-up-Melting Cleanser, Fenty Eau de Fragrance and Fenty Magnificence Gloss Bomb Common Lip Illuminator. The occasion will characteristic partaking actions like scavenger hunts, mazes, and extra to discover the world of Fenty.
Roblox customers may also co-create a customized model of the favored Gloss Bomb Common Lip Luminizer. They’ll select substances, results, bottle design, lid, applicator and even title their shade. The creations can be introduced within the “Sephora Expertise”, the place the general public will be capable of see and vote for his or her favorites. Rihanna will choose a winner from the finalists, and her creation will encourage the following Gloss Bomb to be launched in 2024.
“Magnificence experiences are supposed to be enjoyable, so I am excited to supply everybody, in all places a glimpse into our world and a brand new realm of enjoyable with our make-up, skincare and perfume,”
Rihanna mentioned in an announcement.
Ulta Magnificence NYX, City Decay and Givenchy are a number of the magnificence manufacturers current within the digital world of Roblox. Magnificence home Givenchy launched on Roblox final June. This metaverse vacation spot pays homage to the model’s heritage by providing interactive areas resembling a fortress, a metro station and a swimming pool. Final month, City Decay launched 18 digital make-up appears on Roblox. It aimed to encourage and empower customers of all ages to discover their creativity and embrace their internal make-up artists throughout the metaverse.
Magnificence manufacturers are continuously on the lookout for new methods to achieve and have interaction their goal audiences, particularly the youthful technology. Roblox has over 200 million month-to-month lively customers, and most of them are youngsters. The platform is due to this fact a lovely channel for magnificence manufacturers to showcase their merchandise, work together with potential clients and construct model consciousness and loyalty.
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