- SolSea collaborates with Coca Cola Serbia for EXIT Competition.
- The partnership includes Coca Cola-Serbia merchandise and NFTs.
- This is not Coca Cola’s first leap into the NFT realm.
Coca-Cola Serbia has partnered with SolSea an to launch a spread of merchandise for Serbia’s EXIT competition. The drop consists of bodily hoodies and a particular NFT assortment on SolSea, a market on the Solana blockchain.
In line with the small print of the announcement, this alliance is centered round a characteristic movie known as “Magic Mirror”, which might be discovered within the Coca-Cola Serbia space on the EXIT Competition. It’s a vital digital attraction prone to supply a playful expertise to festival-goers.
With the assistance of applied sciences like ALL.ART protocol and SolSea, additionally they supply an unique assortment of merchandise. The gathering consists of 3D fashions of short-sleeved shirts and sleeveless shirts, in addition to a restricted amount of 100 hoodies. These unique hoodies include distinctive NFTs reserved for VIP members. Moreover, various these unique hoodies shall be out there in the course of the occasion.
The present Coca-Cola collaboration is obtainable by means of Coca-Cola Serbia and provides to the tender drink big’s rising Coca-Coll NFTd roster. In July 2021, Coca-Cola held an public sale of 4 NFTs to rejoice Worldwide Friendship Day. These NFTs had been created on the Ethereum (ETH) blockchain and might be discovered on OpenSea.
In 2022, Coca-Cola launched a second sequence of NFTs on the Polygon Community (MATIC) to mark the identical event. In the identical 12 months, Coca-Cola additionally launched Delight Month NFTs for charitable functions, and its Center East division labored with Crypto.com to convey FIFA World Cup NFTs to Qatar.