- Boba Guys is a well-liked American tea retailer that operates in California and New York.
- The Solana Basis lately invested $100,000 in Boba Guys.
- Boba Guys has now tapped Solana for his or her loyalty program.
Solana has been chosen by famend American tea retailer Boba Guys for its loyalty rewards program only a day after Solana unveiled the flagship, security-conscious and first Android Saga system.
Saga makes self-custody of digital belongings simpler and safer and removes the friction related to digital belongings. It additionally incorporates a Seed Vault, making it a {hardware} pockets. It’s obtainable now for purchasers who’ve pre-ordered and will likely be obtainable from Might 8 for brand new orders.
Boba Guys Loyalty Rewards Program powered by Solana
The favored tea retail chain promoting bubble tea opened in 2011 and is seeking to additional deepen its neighborhood and provides again to clients by way of its Web3 rewards initiative. The initiative will use Solana’s low-cost, high-speed community to combine non-fungible tokens (NFTs) and safe token experiences to drive shopper engagement.
Solana’s selection comes after the Solana Basis invested $100,000 in Boba Guys.
Boba Guys co-founder Bin Chen in an interview with in style media stated:
“Individuals who come to our shops could not know something about Web3, Solana, blockchain or any of these issues, the identical method individuals who come to Boba Guys could not know something about boba. Now we have the identical method with how we do Web3.
On Solana’s aspect, the Solana Basis Enterprise Improvement Supervisor, whereas commenting on the choice by Boba Guys, stated:
“Their imaginative and prescient for the way forward for cafes and retail is a mannequin that would develop into the norm for years to return. This collaboration will present how loyalty applications could be improved for purchasers and retailers and create a method ahead for different organizations.
Boba Guys just isn’t the primary retailer to undertake Web3 loyalty applications to deepen the client relationship. In December 2022, Starbucks launched the beta of its Odyssey program to supply a gamified Web3 expertise to its clients.
Solana Worth Response
The information didn’t have a lot impression on the value of Solana’s native SOL token.
At press time, the value of SOL had fallen round 1.50% to commerce at $24.43.
