Meet Zealy, a French startup it’s possible you’ll already know as Crew3. Zealy helps web3 (and web2) firms have interaction with their communities by giving them duties they’ll full in alternate for varied rewards.
The corporate simply modified its identify to Zealy, indicating a larger focus past Web3 firms. Final yr, the startup raised $3.5 million in a funding spherical led by Redalpine. Different traders included Join Ventures, Aglaé Ventures, Kima Ventures, Purple, STATION F, Founders Future, Pareto Holdings and several other enterprise angels from The Sandbox, POAP, DFNS, Starton and Pianity.
“Zealy is an motion layer on prime of each app,” co-founder and CEO Mathis Grosjean advised me. Companies use Zealy together with a Discord server, subreddit, or any type of neighborhood home to create enjoyable duties for probably the most enthusiastic members of the neighborhood. Duties embody creating user-generated content material, selling one thing on social media, or coding an online web page.
They relay these duties to their neighborhood in order that they’ll carry them out earlier than, throughout or after a product launch, for instance. Companies can use it for a brand new NFT drop, bodily occasion, or main product launch.
The rationale a product like Zealy exists is as a result of many firms are already implementing gaming duties for his or her communities. However they use merchandise like Google Varieties and relay these duties in a Discord channel. This can be a handbook course of, and Zealy needs to automate these use circumstances.
“We assist companies combine, educate, entertain and develop their communities with out spending an excessive amount of cash and in a scalable means,” mentioned Grosjean. Fredrika Lindh and Alexis Aftalion are the opposite two co-founders of the corporate.
However why would customers need to carry out these duties? Zealy prospects can grant rewards for sure duties. For instance, customers can get particular standing on a Discord server, get digital belongings, merchandise, and so on.
If these competitions are working properly, neighborhood members could need to full as many duties as doable to climb the leaderboards. Corporations utilizing Zealy may even leverage this knowledge to determine probably the most engaged customers of their communities.
Clients can create neighborhood sprints with a leaderboard that resets after just a few weeks. In some ways, Zealy works very similar to online game achievements and on-line rating techniques.
With regards to bringing new customers to the platform, Zealy prospects primarily convey their very own communities to the service. That is why the startup already has fairly just a few customers – its 700,000 month-to-month energetic customers have already accomplished 100 million duties.
Whereas Zealy initially centered on web3 tasks, the startup realized that extra conventional firms might use a neighborhood device like Zealy to enhance their neighborhood technique. For instance, Renault and PMU use the service. A complete of two,000 firms have tried the platform.
“In at this time’s market, each enterprise on this planet will probably attempt to change into a community-driven enterprise,” Grosjean mentioned. And the Zealy workforce hopes their startup has a shot at turning into the working system for community-driven companies.
