French luxurious trend model Balmain introduced on social media the launch of the limited-edition Unicorn Phygital Wearable Assortment NFT sequence.

The gathering consists of 130 NFT unicorn sneakers, every equivalent to a bodily pair of sneakers. Consumers will pay with conventional currencies or ETH.

Though Balmain’s Unicorn NFT shouldn’t be at present suitable with any metaverse gaming platform, there are rumors that the NFT may go with some digital world video games sooner or later.

Merging the bodily and digital worlds, the gathering is Balmain’s newest initiative to broaden its presence within the digital world. The style trade is more and more exploring the usage of NFTs to reinforce model exclusivity and engagement with clients.

Balmain’s NFT assortment bridges the hole between bodily and digital trend in a novel approach, bringing trend lovers along with blockchain know-how. Balmain didn’t reveal if it plans to launch any extra NFT sequence sooner or later.

The style trade’s participation within the NFT market has grown steadily in current months. In March 2021, Gucci bought a pair of digital sneakers for $12,000, whereas in Might 2021 Burberry teamed up with Legendary Video games to launch their first assortment of NFTs.

Balmain’s entry into the NFT market reveals that the style trade is consistently exploring new methods to work together with clients and broaden its digital presence. The discharge of the Unicorn Phygital Wearable assortment is bound to get NFT collectors and trend fanatics excited.